Beautiful, strategy-driven Shopify websites to help you elevate & grow your online brand.
Farmer's Body
Community-oriented company specializing in sustainably sourced handcrafted bath and body products
Mata Traders
Fair trade fashion that provides fair wages & sustainable livelihoods to artisans in India and Nepal
Wheat Kids Clothing
Children's clothing brand dedicated to ethical manufacturing and sustainable materials
Sḵwálwen Botanicals
Indigenous skincare created with ancestral knowledge and made with sustainably sourced organic ingredients.
Dani Barbe
Luxury handmade jewelry designed with raw gemstones & recycled metals
Palette & Parlour
Timeless modern furniture & decor created with sustainable & ethical practices.
Hi! I'm Stacelynn (say it like 'Marilyn'). I'm an ecommerce strategist, designer, & developer with almost 30 years of experience in marketing, copywriting, and communications.
I've been a recognized Shopify Expert since 2007 (not a typo) and have since helped 1000+ Shopify store owners navigate the world of selling online. I've also built and sold my own successful DTC brand (ecommerce + retail store) to better understand both the customer and merchant journeys firsthand.
With a focus on data-driven strategy, I can help you launch a visually captivating and user-friendly experience that will deeply resonate with your ideal customer.
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"Stacelynn was so easy to work with - very intentional and thoughtful about the customer experience, suggesting changes we hadn't considered. She went above and beyond, helping us clean up and organize an abundance of products for a cleaner process moving forward, as well as making things happen quickly and smoothly.
We were really pleased with her communication, design and development skills, and are so excited for our updated site - would absolutely recommend working with her!"
– Katie G, Mata Traders
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"Working with Stacelynn was an absolute dream!
Right from the start she worked hard to understand our technical needs, brand values, and the way we wanted our site visitors to feel. While we had a list of elements we wanted to tackle, she made a number of suggestions that we would have never thought possible on our budget. She made us dream even bigger. I'm so thankful that I was able to work with someone so kind and skilled, and who had my best-interest in mind every step of the way!"
– Sylvie R, Eclair Lips
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"Choosing the Idea Lounge to design and develop my Shopify website was the best decision I made when starting my new business.
Not only is Stacelynn extremely knowledgeable of all the Shopify capabilities, she's also very efficient and gets the job done in no time. Once the Shopify site is built, she gives you all the tools you need to successfully maintain and expand your web site.
Stacelynn went above and beyond what was to be expected and I can highly recommend her services. Without a doubt, she is a top notch Shopify Expert!"
– Patty B, Lamb to Loop
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"I couldn't have asked for a better person to take the lead on designing my website.
Stacelynn is smart, creative, and extremely conscientious. She has an artist's passion for what she does. She uses recorded video tutorials extremely well, both to give progress reports and to teach end users parts of a website's functionality. I needed a less masculine website for a business with shifting demographics, and she delivered that beautifully."
– John L, The Boardsmith
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"Stacelynn is that rare combination of expertise, a high taste level, and amazing personal service.
She was incredibly thoughtful in how she approached my project and went over every detail with me to make sure my website was user-friendly, intuitive, and well organized. Not only is she an expert on Shopify, but she also knows how to best guide a customer through the decision-making and checkout process. Detail-oriented, and endlessly patient, Stacelynn is just an all-around pleasure to work with."
– Anna A, Anna Abramzon Studio
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"Stacelynn was absolutely fantastic from start to finish.
I found her easy to talk to - she listened carefully to what I wanted to accomplish with our website. She was great at putting those ideas into action and implementing our vision... but better! I am extremely pleased with the results.
The website looks great, the whole process was easy start to finish, and she worked with a budget that made sense for a small business like us. I can't recommend The Idea Lounge enthusiastically enough."
– Mark L, Natural Mattress
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“Working with Stacelynn is amazing. She gets it.
Not only is she great at web design, but she understands retail, customers, and sales. She helped us create a web site that is beautifully designed and built to suit what our customers were needing. We have been working with her for many years now and couldn't be happier!"
– Kat B, Wheat Kids Clothing -
"Working with Stacelynn on my custom site was easy, seamless, and stress free!
She is extremely knowledgeable in her field, and both her expertise and professionalism really shone throughout our project. The new website is intuitive, clean, and easy to navigate. She was always helpful & patient, taking the time to explain the 'why' behind her suggestions. I highly recommend Stacelynn if you're searching for the right person to create a beautiful, seamless, exceptional website!"
– Mary W, Modern Merrigold
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"Stacelynn is one in a million.
If you're looking for results, reliability, and professionalism, look no further! She took our project above and beyond our expectations. Her work is solutions-driven, which was much appreciated. Our project stayed on time, communication was excellent, and our end result is a perfect solution for us. We couldn't be more pleased."
– Julia R, Starboard Press
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"Stacelynn was absolutely a dream to work with.
I gave her a loose vision and she delivered a design better than I could have imagined. She was organized and timely, and has an excellent understanding of Shopify. Her business experience gave her insight into how to best set up my website, and she had ideas I hadn't even thought of. She explained everything clearly so I could understand, and had materials and videos that made using Shopify very easy for me. The entire experience was excellent."
– Jennifer D, Jennifer Dahl Designs
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Working with Stacelynn was fantastic! It was time to level up my business from just having a presence on Etsy but it felt daunting to take that next step.
Stacelynn created a beautiful, professional website. Her process is clear, uncomplicated and she went out of her way to ensure we arrived at a site that serves my needs. Stacelynn is friendly, responsive and knowledgeable--I highly recommend her.
- Erin H - Reverie + Felicity Studio